What is an essential skill in upselling as a server?

Making food sound attractive and desirable is an essential skill in upselling as a server because it directly influences a customer's decision-making process. When servers can effectively describe menu items in a way that highlights their appealing qualities — such as taste, presentation, and uniqueness — it creates an emotional connection for the customer. This connection can encourage them to choose higher-priced items or additional dishes, enhancing their dining experience while also increasing the restaurant's revenue.

Furthermore, this skill relies on a deep understanding of the menu, including ingredients, preparation methods, and flavor profiles, which allows the server to articulate recommendations that resonate with the customer’s preferences. When a server presents menu items with enthusiasm and vivid descriptions, it can entice guests to try things they might not have originally considered, leading to increased satisfaction and sales.